LIFECYCLE MARKETING LEADER.

Driving engagement lift, retention, and revenue.

Vision & Impact

The Experience & Mindset

A data- and results-driven marketing leader with a 14-year track record of driving digital strategy, financial oversight, and team management.

Focuses & Skillset

Expertise in translating high-level business goals into measurable growth through creative influence, Account-Based Marketing (ABM), lifecycle automation, and MarTech integration.

Operational Outcome

Proven ability to lead cross-functional teams, leveraging and managing brand equity to elevate market authority through revenue-supporting operations.

My opinion isn’t ‘the strategy’. Instead, my approach is to

Bridge data, UX, and brand to convert campaigns into growth-driving experiences.

Campaigns aren’t supposed to only be cool— they should drive real results and expand brand equity.

Recent Roles & Experience

Manager, Lifecycle Marketing & eCRM

Orchestrated end-to-end eCRM, email, and SMS strategies across North American B2B and DTC channels, driving revenue and engagement by architecting behavior-triggered automation flows, advanced audience segmentation, and cross-functional creative integrations.

SR. Digital Marketing Specialist, Demand & Lead Generation

Scaled B2B pipeline growth and generated over $300K in gross profit across core campaigns by implementing Salesforce Marketing Cloud Personalization, expanding ABM frameworks, and driving a 145% YoY increase in email volume with 95.8% deliverability.

Director, Digital Service Delivery & Innovation

(College of Social Work)

Served as the primary MarTech and communications thought leader across the college, managing communications teams, optimizing digital infrastructure, and building strategic stakeholder partnerships to expand program reach.

Director, Digital Content & Public Relations

(Gatton College of Business)

Drove growth by scaling inbound graduate programming applications by 86.9% YoY through targeted, multi-channel advertising. Efforts successfully bridged strategy and execution by aligning college-wide editorial content and broad external communications.

Director, Digital Marketing

Drove digital growth through the combination of strategic team leadership and data-informed user experience optimizations. Efforts led to refined digital initiatives and audience reach growth.

Technical Skills

SALESFORCE MARKETING CLOUD 90% 90%
SALESFORCE SALES CLOUD 70% 70%
KLAVIYO 90% 90%
SHOPIFY 70% 70%
GOOGLE ANALYTICS 80% 80%
MACINTOSH OS 90% 90%
MICROSOFT/WINDOWS OS 90% 90%

ADOBE ILLUSTRATOR 85% 85%
ADOBE PHOTOSHOP 80% 80%
ADOBE INDESIGN 75% 75%
HTML 80% 80%
CSS 85% 85%
OpenAI/CHAT GPT 80% 80%

NOW…

THE FUN STUFF!

As a native of Kansas City, Kansas, I have come to love the essence of embracing culture and tradition. Whether it’s home-smoked Ribs from my father in the backyard or cheering on my Chiefs to another playoff, I enjoy the camaraderie of celebrating victories.

I am highly motivated and passionate about anything I associate my name with. From my experiences coaching high school track & field athletes to state competition or executing a quick adjustment to campaign targeting, I adapt to the challenges before me and aim to produce the highest quality outcome possible.