The content you post can be an essential component to your success. It can also, be the snake in the grass that bites you on the ankle. Yet, so many business and entrepreneurs only focus on content that says “buy my product or service.”

No one, literally no one, likes the feeling of being ‘sold’ to… we have all been there. Instead of taking an approach or interrupting your audiences natural consumption of media, instead put the focus on adding value, without the requirement of a purchase.

Add value by mixing up your content focuses: Education, Entertainment or Empowerment. Give your audience a reason to stop and listen (read or watch) what you have to say.